First-look emails · concept preview
Email signup · design preview
One block, three states

The first-look signup, without the pressure.

Most shops beg for your email with a discount timer. This block earns it by saying exactly what you will get - and then keeping its word.

1 · The ask

New pieces, first.

One email when a collection lands - [never more than two a month]. No countdowns, no daily noise, no selling your address. Ever.

Preview - the form is not live yet. One-tap unsubscribe, always.

2 · After signing up

You are on the list.

That is the whole thing. The next email you get from us will be the next collection - nothing in between unless you switch more on in your account.

3 · The exit, kept simple

Sorry to see you go - done.

One tap and it is off, immediately. No "are you sure" maze, no guilt paragraph, no resubscribe trick. If you ever want first-looks back, this box will be right here.

Why no discount bribe

A 10%-off timer buys an email and loses a little trust. We would rather be joined slowly, by people who actually want the emails.

The promise in writing

The frequency cap lives on this block, not buried in a policy. If it ever changes, subscribers hear first.

Matches the account page

This switch is the same one as "New pieces, first look" in account settings - one truth, two doors.

Honest note: design preview. The form is unwired, the [two-a-month] cap is a placeholder for Jack's real cadence, and the frequency promise must match whatever the email tool is actually set to before this ships.