Ninety-eight dollars sounds like a decision until you divide it by the days. Here is the math, with every assumption shown - you can argue with any of them.
A [cheap dress] survives [a handful] of washes before the shape goes. The NOOR version is [fabric and construction details] - the cost-per-wear promise is really a fabric promise, and the care guide is what keeps it true.
No fake comparisons to [designer prices]. No "investment piece" language - a dress is not a stock portfolio, and you should not have to justify it like one. The math above is the whole argument: worn often, kept long, priced once.
When you are done with it, a NOOR piece in good shape still has value - pass it on, sell it on, or use the [second life program]. Every one of those days belongs in the math too.