Ian Nuttall: a thread of his most useful SEO content

How to rank and get more traffic from ChatGPT (full guide)

Why:

- I get 6,000+ visits a month on my test site (+99% increase)
- 80%+ of all LLM traffic is from ChatGPT (via @DataChaz)
- LLM conversion rate is much higher than organic search (via @jeff_weinstein)

How:

1/ Make https://t.co/FuEA3zOLie

From January to June, I increased sessions on this site by ~247% and went from $0 to $2.5k a month in earnings.

Here's the playbook of how I did it using programmatic SEO, AI, Google Search Console and good ol' blog content: https://t.co/PKnnP91SO8

SEO tip: Writing more content around the long-tail keywords you already rank for can 10x your traffic.

In this video, I'll show you a couple of regex queries you can use to find them - no paid tools needed.

Double down on what's working and create better topical clusters 👇 https://t.co/8J4xvTNDHq

I run a $20,000/mo programmatic SEO business.

With 0 employees.

Here's how to do it:

My programmatic SEO portfolio gets 80+ million impressions and 1+ million clicks a month - on autopilot

So... here's everything I know about programmatic SEO in 2025 (for the last time) https://t.co/hKYlhrl5xT

Did you know that programmatic SEO can create topical authority VERY quickly?

Here's an example of how you can use simple keyword research to map out a topical cluster:

I'm seeing big programmatic SEO wins in ecom and digital products.

Example: @benrobertsonio is crushing it on colorbliss.

⛔ pSEO → display ads
✅ pSEO → products

Still the best way to scale IMO. https://t.co/6wgZXkbWF6

SEO keyword research tip: sign up for the daily Google Trends Newsletter.

I skim-read this every day & always find new keyword ideas to explore. LOTS of programmatic SEO + AI options!

In this thread, I’ll cover a couple of interesting highlights from recent emails.