Glossary · concept preview
The vocabulary · design preview
The vocabulary

Clothing words, in plain words.

Fashion loves jargon. NOOR loves being understood. Every term we use on the site, explained the way we would explain it across a kitchen table.

Midi

Hem lands mid-calf. Below the knee, above the ankle - the everyday NOOR length.

Maxi

Hem lands at or near the ankle. Full length without dragging on the floor.

Wrap

The front crosses over and ties at the waist. Adjusts to you, not the other way around - the most forgiving fit we make.

Pointelle

A knit with a delicate openwork pattern - tiny decorative holes that make it lighter and prettier, worn over a layer.

Longline

Cut longer than the usual - a blazer or cardigan that falls past the hip, for coverage that looks intentional.

Drape

How fabric falls and moves. Good drape means the piece hangs calmly instead of clinging or standing stiff.

Why this page exists

Nobody should need a fashion dictionary to buy a dress. When a product page uses one of these words, it links here - one tap, one plain answer, back to shopping.

If a term ever cannot be explained in two lines, that is a sign we should not be using it.

Honest note: design preview. Definitions are standard; the set of terms should grow only as the catalog does. Pure content - no systems, no ops.