I have been a fan of Smartfood popcorn for years. The white cheddar flavor is very well balanced to be flavorful yet not overly saturated. I eat a lot of prepared popcorn as my preferred snack, and I have noticed a quality control issue with even some more expensive brands including quite a few kernels and hard bits in the bag. I don't know how they do it, but I very rarely find a kernel in the bag when I buy Smartfood popcorn