fashion month / 24-hour editsaturday, 26 september 2026

milan,
a little unbuttoned.

gucci works out its new shape, moschino swaps its old magic for street clothes, and sportmax tries to dress for a hotter planet. the looks worth a second look, then the shows still to come.

01 / gucci

the new gucci is a crowd.

demna built a gucci store to show his new gucci, but the clothes are less settled than the setting. nicole phelps found the sharpest idea in twisted school uniforms, snug shoulders and, at the finish, one improbably engineered evening dress.

gucci spring 2027 runway look 31
look 31 · the tartan skirt and outsized bomber: one of the review’s twisted preps.
gucci spring 2027 runway look 35
look 35 · puffed shoulders, punk jewelry and a schoolgirl skirt sharpen that idea.
gucci spring 2027 runway look 43
look 43 · the finale: a one-shoulder dress held in place by a metal weight.

images: gorunway via vogue runway · read the review ↗

02 / moschino

less stunt, more street.

simone rizzo and loris messina sent hundreds of extras against the models on a parking-garage roof. the review is right to prefer the clothes that could leave the set behind: wearable color and an impish refusal to play luxury straight.

moschino spring 2027 runway look 31
look 31 · the electric green volume illustrates their color sense, more spectacle than everyday ease.
moschino spring 2027 runway look 44
look 44 · a plain white shirt with a swirling skirt: the everyday wardrobe, bent just enough.
moschino spring 2027 runway look 45
look 45 · a "good luck" tee and plain green trousers: the low-key streetwear the review preferred.

images: gorunway via vogue runway · read the review ↗

03 / sportmax

heat-wave dressing has a catch.

sportmax answered the summer heat with sleeveless jackets and barely there organza. luke leitch liked the breeze, but the leather and elaborate construction sometimes argued with the premise. that tension is the review.

sportmax spring 2027 runway look 4
look 4 · a red leather blazer over a hoodie: the review’s good-looking recipe for heatstroke.
sportmax spring 2027 runway look 5
look 5 · an armless jacket makes the hot-weather proposition literal.
sportmax spring 2027 runway look 24
look 24 · transparent organza layered into a floaty full look.

images: gorunway via vogue runway · read the review ↗

today in milan

overnight / already shown: ermanno scervino, ferragamo, dolce&gabbana and msgm. msgm’s 8:00 am et slot has passed.

9:00 amlaura biagiotti
10:00 amact n°1
11:00 ammarco rambaldi
2:00 pmbottega veneta pick
3:00 pmphilipp plein

all times eastern, from camera moda’s final calendar (milan is six hours ahead). bottega veneta’s summer 2027 show has a reported global livestream here ↗; another report ↗ says it will appear on the house’s site and social channels. we could not confirm an official show-specific link. for other shows, check their official channels near showtime.

sources: vogue runway, gucci · vogue runway, moschino · vogue runway, sportmax · camera moda final calendar