NOOR opens with eight pieces, not eighty. That is the whole strategy - and it is worth explaining.
More choice is not more help. Eight pieces, each clearly different from the other seven - a dress, a wrap, a set, a knit - so deciding takes minutes, not an evening.
Each piece passes the same test: modest from the first sketch, in the permanent palette, and good enough to be the only one of its kind in the store - because right now, it is.
New pieces arrive [a few each season]. Nothing joins the eight because a calendar said so - it joins because it is better than what we almost made instead.
A small store, on purpose. The same reason the batches are small: we would rather be sure than be big.