One day, a shopper points her phone at herself and sees the dress on her own body. This page shows where that would live in the store - and how it stays honest until the technology partner is real.
This is where her camera view would appear.
The honest answer: this needs a special camera partner - the kind of technology stores rent, not build. It is not switched on yet, so there is nothing to show you today.
When NOOR is big enough to bring a partner in, this button will really open the camera. Until then it stays plainly labeled, never pretending.
Honest note: design preview on a demo product page. The "Open camera" button explains instead of pretending - that is the point of this concept. Not connected to the live store.