Free Fire Max is an upgraded version of Garena Free Fire, a popular battle royale game. Here are several positive points about Free Fire Max that can be highlighted:

1. Enhanced Graphics: Free Fire Max offers high-resolution graphics and richer environments compared to its predecessor, providing players with a more immersive gaming experience.

2. Firelink Technology: Players can use their existing Free Fire account to play Free Fire Max. This feature allows for cross-play between both versions, ensuring that users can play with friends regardless of which version they're using.

3. Upgraded Audio: With improved sound quality, the audio experience in Free Fire Max is more realistic and engaging, enhancing the overall feel of the game.

4. Larger Maps: With more detailed landscapes, the maps in Free Fire Max are not only larger but also offer better textures and aesthetics, which can contribute to strategic gameplay.

5. Customizable Controls: Players have the ability to customize their controls, allowing for a personalized gaming experience that can optimize their performance and comfort level.

6. Special Effects: Free Fire Max includes exclusive animations and effects, such as zone alerts and weapon effects, making the battle experience more dynamic and visually appealing.

7. New Game Modes: Alongside the classic battle royale mode, Free Fire Max often introduces new and exclusive game modes, providing fresh and exciting challenges for players to enjoy.

8. Better Character and Skin Detail: Characters and skins in Free Fire Max come with more detailed designs, allowing players to enjoy a high-quality visual representation of their avatars and equipment.

9. Smoother Gameplay: The improved engine used for Free Fire Max means that the game can run smoother on compatible devices, reducing lag and improving response times during gameplay.

10. Large Community: Like Free Fire, Free Fire Max has a large and active player base, creating a vibrant community atmosphere and plenty of opportunities for team play and competition.

11. Regular Updates: The developers of Free Fire Max provide ongoing updates that include new content, gameplay improvements, bug fixes, and more, ensuring that the game remains fresh and engaging.

12. Free-to-Play Model: Free Fire Max follows a free-to-play model, which means that players can download iand play the game without any initial costs. In-app purchases are available but not required to enjoy the core gameplay experience.

These positive points can be used in marketing content to attract new players as well as to retain current players by highlighting the game's features and improvements over the original Free Fire experience.