01Snapshot & verdict
Both products sit at the very top of the market — roughly the same price, both NSF Certified for Sport, both vegan, both built on the same idea: a single daily scoop of vitamins, minerals, greens, probiotics and a long tail of "functional" extras. They are more alike than different. The decision comes down to a handful of nutrients that genuinely matter more with age, and to how much you value transparency versus completeness.
"Upgrade" formula · by AG1 (formerly Athletic Greens)
Daily Ultimate Essentials (Pro) · co-founded by David Beckham
Bottom line
For a healthy woman in her mid-60s, IM8 has the edge — with one honest caveat.
IM8 wins on the things that matter more as we age and that AG1 simply leaves out of the scoop: vitamin D (2,000 IU), iodine, a quantified dose of vitamin K2, more B12, and electrolytes including 470 mg of potassium. AG1 sells its vitamin D separately, so a fair comparison of the powders alone favors IM8 on completeness.
The caveat: neither product is necessary, and both bury their "greens," adaptogen and longevity ingredients at doses too small to do what the marketing implies. If you already take vitamin D and a good diet covers your basics, AG1 is the more transparent, longer-proven choice with better-studied probiotic strains. If you'd rather have the widest nutritional safety-net in one glass and won't bother with separate pills, choose IM8. Full reasoning in section 7.
02Where they overlap
Strip away the branding and roughly 80% of these two products is the same concept executed two ways. Both are, at heart, a comprehensive multivitamin wrapped in a greens-and-fruit powder, dusted with the same fashionable extras.
AG1 — the shared core
- Full B-complex, plus A, C, E and a broad mineral panel
- Methylated folate & methyl-B12 (active forms)
- Magnesium as bisglycinate (gentle, well-absorbed)
- Greens: spirulina, chlorella, wheatgrass, alfalfa, barley, broccoli, spinach, beet, carrot
- CoQ10, alpha-lipoic acid, choline, inositol
- Reishi & shiitake mushrooms; eleuthero & astragalus
- 10 billion CFU probiotics · inulin prebiotic fibre
- Stevia-sweetened · vegan · no added iron
IM8 — the shared core
- Full B-complex, plus A, C, E and a broad mineral panel
- Methylated folate (Quatrefolic) & methyl-B12
- Magnesium as bisglycinate chelate
- Greens: beet, carrot, spinach, blueberry, açaí, elderberry, cranberry, green tea, grape seed
- CoQ10, alpha-lipoic acid, choline
- Reishi & chaga mushrooms; rhodiola, ginseng, andrographis
- 10 billion CFU probiotics · inulin prebiotic fibre
- Stevia/monk-fruit-style sweetness · vegan · no added iron
Both are also sensibly iron-free, which is exactly right for a post-menopausal woman: iron needs fall sharply after menopause and excess iron can accumulate and harm the liver, heart and joints.22 And both omit one nutrient that genuinely matters at this age — omega-3 (EPA/DHA) — which you'd still want from oily fish or a fish/algae-oil capsule.22
03The real differences
These are the points that actually separate them. The "edge" tag reflects which product is stronger on that line for a healthy older woman.
| Feature | AG1 | IM8 | Edge |
|---|---|---|---|
| Vitamin D | Not in the powdersold as separate D3+K2 drops | 2,000 IU (50 µg)vegan VegD3 | IM8 |
| Iodine (thyroid) | None | 150 µg (100%) | IM8 |
| Vitamin K2 (MK-7) | Present, amount not stated on label | 100 µg quantified+ 30 µg K1 | IM8 |
| Vitamin B12 | 50 µgmethylcobalamin | 200 µgmethylcobalamin | IM8 |
| Electrolytes | Minimal | Potassium 470 mg+ Na, Mg, Ca electrolyte blend | IM8 |
| Joint support (MSM) | None | 1,500 mg MSM | IM8 |
| Saffron (mood) | None | 30 mga genuinely clinical dose | IM8 |
| Free amino acids | —2.6 g pea protein instead | EAAs, taurine, citrulline, glutamineamounts pooled in a blend | Different |
| Protein | 2.6 g (pea) | ~0 g | AG1 |
| "Longevity" blend | None | CRT8: resveratrol, berberine, astaxanthin, spermidine, turmeric100 mg total — under-dosed | Neither, really |
| Probiotic strains | 5 named strainsincl. LGG — the most-studied probiotic | 2 Bacillus spores + L. caseibetter shelf survival, less data | Trade-off |
| Dose transparency | Individual actives quantifiedCoQ10, ALA, choline, inositol, each probiotic | Hidden inside 10 "complexes"despite "no proprietary blends" claim | AG1 |
| Calories / sugar | 41 kcal · 1.2 g | 20 kcal · lower | IM8 |
| Track record | 15 years on market | Launched Jan 2025 | AG1 |
| Prop 65 lead notice | Carries a California lead warning4 | Common to plant-based greens generally | Both: trace, plant-derived |
04Vitamins & minerals, side by side
Per daily serving. A blank cell means the nutrient isn't declared on that product's label. Percentages are shown as printed on each label.
| Nutrient | AG1 (13 g) | IM8 (13.6 g) |
|---|---|---|
| Vitamin A | 250 µg RE 31% NRV | 900 µg 100% DV |
| Vitamin C | 420 mg 525% NRV | 900 mg 1,000% DV |
| Vitamin D | — | 50 µg / 2,000 IU 250% DV |
| Vitamin E | 32 mg 267% NRV | 15 mg 100% DV |
| Vitamin K | MK-7 present amount not stated | K1 30 µg + K2/MK-7 100 µg |
| Thiamin (B1) | 3.0 mg 273% | 4 mg 333% |
| Riboflavin (B2) | 2.0 mg 143% | 4.2 mg 323% |
| Niacin (B3) | 16 mg NE 100% | 20 mg 125% |
| Vitamin B6 | 5.0 mg 357% | 5 mg 294% |
| Folate | 300 µg methylfolate · 150% | 400 µg DFE Quatrefolic · 100% |
| Vitamin B12 | 50 µg 2,000% | 200 µg 8,333% |
| Biotin | 330 µg 660% | 300 µg 1,000% |
| Pantothenic acid (B5) | 5.0 mg 83% | 12 mg 240% |
| Choline | 20 mg | 55 mg 10% |
| Calcium | 120 mg 15% | 150 mg 12% |
| Iodine | — | 150 µg 100% |
| Magnesium | 57 mg 15% | 100 mg 24% |
| Zinc | 10 mg 100% | 15 mg 136% |
| Selenium | 22 µg 40% | 70 µg 127% |
| Copper | 0.2 mg 20% | 1 mg 111% |
| Manganese | 0.4 mg 20% | 3 mg 130% |
| Chromium | 25 µg 63% | 100 µg 286% |
| Molybdenum | 45 µg 90% | 50 µg 111% |
| Phosphorus | 125 mg 18% | — within complexes |
| Potassium | trace | 470 mg 10% |
| Sodium | ~40 mg (salt 0.1 g) | 5 mg |
| Iron | None ✓ | None ✓ |
Reading: IM8 carries the broader, generally higher-dosed mineral panel and the only vitamin D and iodine. AG1 leads on vitamin E and provides a meaningful 2.6 g of plant protein that IM8 lacks. Several of these megadoses (e.g., 1,000–8,333% of water-soluble B and C) exceed what the body can use in a day — the surplus is simply excreted.2
05The evidence, ingredient by ingredient
What does the research actually support — and at what dose? Each card weighs the strength of evidence and notes whether the products deliver an amount that matches the studies.
Greens & superfood powders Limited
Spirulina, chlorella, wheatgrass, beet, berries, etc. · AG1 IM8
The premise — that powdered greens stand in for vegetables — isn't well supported. Studies are small and low-quality; UK public-health guidance won't even count fruit/veg powders toward "five a day."11 A handful of small trials hint at modest blood-pressure effects, but reviewers are blunt that "the marketing is way ahead of the science."11
Verdict: A fine bonus, not a vegetable substitute or a reason to choose either product. Whole plants still win.
Core multivitamin & methylated B-vitamins Strong
Methylfolate, methyl-B12, B-complex, zinc, selenium · AG1 IM8
This is the part that reliably works. Correcting a real deficiency in folate, B12, vitamin D, zinc or selenium has clear benefits, and the methylated forms of folate and B12 that both brands use are well-absorbed and active. The caveat: in someone who isn't deficient, megadoses of water-soluble vitamins offer no extra benefit — you excrete the excess.2
Verdict: The genuine engine of both products. Effectively a high-quality daily multivitamin in a glass.
Vitamin D Strong (in deficiency) IM8 only
2,000 IU in IM8; absent from AG1 powder
Vitamin D matters for bone, muscle and immune health, and deficiency is common in older adults with limited sun exposure. Important nuance from the large VITAL and similar mega-trials: routine 2,000 IU in already-replete community-dwelling adults did not reduce fractures or falls14 — the benefit is concentrated in those who are deficient (where supplementation clearly helps). 2,000 IU is a sensible maintenance dose; post-menopausal guidance is typically 800–2,000 IU depending on blood levels.22
Verdict: A real, age-relevant advantage for IM8 — provided you're not already supplementing D elsewhere. AG1 users must buy it separately.
Vitamin K2 (MK-7) Moderate–Strong IM8 quantified
100 µg MK-7 in IM8; present but unquantified in AG1
K2 activates the proteins that steer calcium into bone and away from arteries. A 12-month RCT in 600 post-menopausal women using 180 µg/day improved spine and hip bone density; cardiovascular signals are arguably stronger, with 180 µg/day reducing arterial stiffness and large cohort data linking higher K2 intake to far less aortic calcification.13 Three-year bone data are more mixed.
Verdict: Genuinely useful for a post-menopausal woman, and pairs naturally with K2's partner, vitamin D. IM8's 100 µg is below the 180 µg study dose but disclosed; AG1's is a mystery amount. Important: if you take a blood thinner (e.g., warfarin), vitamin K interacts with it — clear any K-containing supplement with your doctor.
CoQ10 Moderate IM8 higher
100 mg (IM8) vs 50 mg (AG1) — both as ubiquinone
Cardiac CoQ10 declines with age and with statin use, and meta-analyses suggest CoQ10 can modestly ease statin-related muscle symptoms (though 2025 reviews call the overall evidence inconclusive).12 Clinical doses run 100–200 mg. One catch both share: they use ubiquinone, the less-bioavailable form — ubiquinol reaches ~3.5× higher blood levels, an absorption gap that widens with age.12
Verdict: IM8's 100 mg is the more meaningful dose, especially if you take a statin. Neither uses the better-absorbed form.
Magnesium (bisglycinate) Moderate
100 mg (IM8) vs 57 mg (AG1)
Bisglycinate is among the best-tolerated, best-absorbed forms. A 2025 RCT found 250 mg elemental magnesium bisglycinate modestly improved insomnia scores, with bigger gains in people whose baseline intake was low.18 Both products provide a useful top-up but sit below the dose used in sleep studies.
Verdict: Helpful for daily adequacy; not a stand-alone sleep aid at these amounts. IM8 supplies nearly double.
MSM (joint support) Moderate IM8 only
1,500 mg in IM8; absent from AG1
Across 20-plus trials, MSM reduces osteoarthritis pain and stiffness, typically at 1,500–3,000 mg/day over 8–12 weeks.17 IM8's 1,500 mg sits at the lower bound of the effective range — a real, if modest, dose rather than a sprinkle.
Verdict: A legitimate inclusion for anyone with achy joints; one of IM8's better-justified extras.
Saffron extract Moderate IM8 only
30 mg in IM8; absent from AG1
This is the rare "extra" dosed exactly as the research recommends. RCTs of standardized saffron at 30 mg/day for 6–8 weeks improved mood and anxiety, in several head-to-head trials performing comparably to low-dose fluoxetine, with good tolerability.16 (It is not a substitute for prescribed treatment.)
Verdict: IM8's 30 mg is genuinely clinical — a small but real point in its favor for mood and well-being.
"Longevity" blend — resveratrol, berberine, astaxanthin, spermidine, turmeric Limited (as dosed)
IM8's 100 mg CRT8 complex; not in AG1
Individually, some are interesting: berberine has the best human metabolic data — but needs ~1,000–1,500 mg/day to lower blood sugar. Astaxanthin works at 4–18 mg; spermidine at 1–2 mg; resveratrol has largely disappointed in human outcome trials.15 The problem is arithmetic: a 100 mg blend cannot hold therapeutic doses of all of these at once. Reviewers flag the longevity blend as essentially under-dosed.9
Verdict: Nice on the label, negligible in the body at these amounts. Don't choose IM8 for this blend.
Adaptogens — rhodiola, ginseng (IM8) · eleuthero, astragalus (AG1) Limited (as dosed)
AG1 IM8
Rhodiola shows real anti-fatigue and cognitive effects — at 200–600 mg/day; Panax ginseng benefits mood and cognition at ~200 mg.21 But in IM8 the rhodiola and ginseng share a 200 mg "enzymes + adaptogens + mushrooms" complex, so each is far below those thresholds.9 AG1's eleuthero and astragalus sit in a small fibre blend, similarly modest.
Verdict: Both under-dose their adaptogens. If you want rhodiola's benefits, a stand-alone extract is the honest route.
Probiotics Moderate Trade-off
AG1: 10 bn CFU, 5 named Lactobacillus/Bifido strains · IM8: 10 bn CFU, 2 Bacillus spores + L. casei postbiotic
Same headline count, different philosophy. AG1's roster includes Lactobacillus rhamnosus GG — among the most-researched probiotic strains in existence — plus HN019 and NCFM, all with published human data.19 IM8's spore-forming Bacillus strains survive stomach acid far better and are more shelf-stable (≥83% survival), but carry less strain-specific clinical evidence.19 A powder that sits in water arguably favors the hardier spores; the depth of research favors AG1's strains.
Verdict: A genuine toss-up. Choose AG1 for research pedigree, IM8 for survivability.
Alpha-lipoic acid Moderate (at clinical dose)
42 mg (AG1) · pooled in IM8's amino complex
ALA is an antioxidant with reasonable evidence for diabetic nerve symptoms — but at 600 mg/day, roughly 14× what AG1 provides.23 At label doses it's a mild antioxidant top-up, not a therapeutic dose.
Verdict: Token amounts in both. Fine, but not a differentiator.
06If you're a woman in your mid-60s
Here's how the comparison maps onto the priorities that genuinely shift with age — and where a daily all-in-one helps versus where it doesn't.
- Bone & cardiovascular health (post-menopause). The trio that matters is vitamin D + K2 + adequate calcium. IM8 supplies vitamin D (2,000 IU) and a quantified 100 µg K2; AG1 supplies neither D nor a stated K2 amount in the scoop. Neither provides enough calcium (~120–150 mg vs a ~1,200 mg/day target) — you'll still rely on diet or a separate calcium source.1322
- B12 absorption declines with age. Atrophic gastritis makes older adults absorb less B12 from food; 500–1,000 µg is a common practical target.20 Both products clear the bar easily; IM8's 200 µg vs AG1's 50 µg both far exceed daily needs.
- Iron: rightly absent from both. Post-menopausal women generally should not supplement iron — both products are iron-free, which is exactly correct.22
- Omega-3 is missing from both. EPA/DHA (~1,000 mg/day) supports heart, brain and joints after menopause and isn't in either scoop — keep oily fish or a fish/algae-oil capsule in the routine regardless of which you pick.22
- Heart & statins. If you take a statin, IM8's 100 mg CoQ10 is the more useful dose (though both use the less-absorbed ubiquinone form).12
- Joints & mood. IM8's clinically-dosed MSM (1,500 mg) and saffron (30 mg) are small but real perks if achy joints or low mood are on your radar.1716
- Watch fat-soluble totals. Vitamin A is one to keep an eye on if you also take other supplements; AG1's 250 µg is modest, IM8's 900 µg is at 100% — fine alone, but tally your total intake across products.
07The recommendation
If you want one all-in-one scoop and you're a healthy woman in your mid-60s, IM8 is the better single choice — chiefly because of what it includes that AG1 leaves out of the powder. But the honest, money-conscious answer has a second layer, below.
…you want the widest nutritional safety-net in a single glass and you'd rather not juggle separate pills. Independent 30-day testers report steady energy and easier digestion — subjective, but consistent with a solid multivitamin base.6
- It's the only one with vitamin D and iodine in the scoop
- Quantified K2, higher B12, more magnesium & selenium
- Electrolytes (470 mg potassium) and clinically-dosed MSM + saffron
- Lower calories/sugar; NSF Certified for Sport
…you already take vitamin D, value a long track record, and want clearer dosing and the best-studied probiotics.
- Discloses its active doses; 15-year history
- Probiotic strains (incl. LGG) with the deepest research
- Adds 2.6 g protein; fewer gimmicky "longevity" claims
- Also NSF Certified for Sport; many find the taste easier
The fuller, more honest answer
Both are excellent multivitamins at a luxury price wrapped in greens and botanicals that are mostly under-dosed. For ~$80–90 a month, you're paying largely for the multivitamin core, the convenience, and the brand. A capable generic multivitamin plus targeted vitamin D, omega-3, and adequate calcium would cover the essentials for far less, with each component dosed precisely.
So the decision tree is simple:
- If you'll commit to exactly one product and nothing else → IM8. It's the most complete single scoop for an older woman because it doesn't make you buy vitamin D separately and it adds iodine, K2, electrolytes and a couple of genuinely-dosed extras.
- If you already take vitamin D (and perhaps omega-3) → AG1. With D handled elsewhere, AG1's transparency, track record, protein and superior probiotic strains make it the more trustworthy daily base.
- If value and precision matter most → neither. A quality multivitamin + standalone vitamin D + fish/algae oil + dietary calcium will out-dose both for a fraction of the cost. Choose AG1/IM8 for the convenience and ritual, not because the science demands them.
In one line
For a healthy woman in her mid-60s choosing between just these two: IM8 for the most complete one-scoop coverage; AG1 if your vitamin D is already covered and you prize transparency and a proven probiotic line. Whichever you pick, keep omega-3 and enough calcium in your routine — and run the vitamin-K and any berberine past your doctor if you take medication.
08References
A note on evidence quality: brand pages (AG1, IM8) are used only for product facts such as testing and price; health claims are weighed against peer-reviewed journals, NIH/Oregon State references, and independent reviews. Independent reviews are interpreted with appropriate skepticism, as the request asked.
- AG1 — Quality & Testing (NSF Certified for Sport, batch heavy-metal & banned-substance testing). drinkag1.com/about-ag1/quality-standards
- Healthline — "AG1 Review: A Dietitian's Take" (megadosing, excreted excess, value). healthline.com/nutrition/athletic-greens-review
- Top Nutrition Coaching — "A Dietitian's AG1 Review 2026" (proprietary-blend & dosing critique). topnutritioncoaching.com/blog/ag1-review
- Previnex — "Why Does AG1 Have a Lead Warning?" (California Prop 65, trace plant-derived lead). previnex.com/blogs/blog/why-does-ag1-have-a-lead-warning
- AG1 pricing — official membership page & price guide (~$79/mo subscription; $99 one-time). drinkag1.com/ag1-membership
- Trail & Kale — "IM8 Daily Ultimate Essentials Review: My 30-Day Experience." trailandkale.com/im8-daily-ultimate-essentials-review
- IM8 Health — "Third Party Tested" / Essentials Pro (transparency & "no proprietary blends" claim). im8health.com/pages/third-party-tested
- NSF / Prenetics — "IM8 Earns NSF Certified for Sport for Daily Ultimate Essentials." nsf.org · nsfsport.com listing
- HypeCheck & Innerbody — IM8 Essentials Pro reviews (proprietary complexes; under-dosed adaptogen & longevity blends). hypecheck.io · innerbody.com/im8-reviews
- IM8 pricing — product pages & review summaries (~$78–89/mo subscription; ~$112 one-time; ~$2.61/serving). im8health.com/products/essentials-pro
- National Geographic — "Do 'super greens' powders actually work?" & Boston Globe (2026) on greens-powder evidence. nationalgeographic.com
- CoQ10 & aging / statins — NIH PMC review (PMC6627360); ubiquinol vs ubiquinone bioavailability; 2018 & 2025 statin-myalgia meta-analyses. pmc.ncbi.nlm.nih.gov/articles/PMC6627360
- Vitamin K2 (MK-7) — Frontiers in Endocrinology systematic review (postmenopausal bone turnover); 180 µg RCTs (bone density, arterial stiffness); Rotterdam Study. frontiersin.org
- Vitamin D — VITAL trial, NEJM (2,000 IU; no fracture/fall reduction in replete adults). nejm.org/doi/full/10.1056/NEJMoa2202106
- Longevity compounds — Healthpath evidence review & NIH PMC toxicology review (berberine, spermidine, resveratrol, astaxanthin doses). pmc.ncbi.nlm.nih.gov/articles/PMC10752229
- Saffron — Frontiers in Nutrition RCT & J. Nutrition affron® trial; 30 mg/day mood/anxiety, comparable to fluoxetine. frontiersin.org
- MSM — NIH PMC review (PMC5372953) & OARSI knee-OA trial; 1,500–3,000 mg/day. pmc.ncbi.nlm.nih.gov/articles/PMC5372953
- Magnesium bisglycinate — 2025 RCT in poor sleepers (250 mg elemental), NIH PMC12412596. pmc.ncbi.nlm.nih.gov/articles/PMC12412596
- Probiotics — Frontiers in Microbiology review of Bacillus spore-formers (survivability) & the extensive Lactobacillus rhamnosus GG literature. frontiersin.org
- Vitamin B12 in older adults — NIH ODS fact sheet & Linus Pauling Institute (atrophic gastritis, 500–1,000 µg). ods.od.nih.gov
- Rhodiola & Panax ginseng — Healthline evidence summary & clinical trials (200–600 mg rhodiola; ~200 mg ginseng). healthline.com/nutrition/rhodiola-rosea
- Post-menopausal nutrition — NIH PMC systematic review (iron caution, omega-3, vitamin D/calcium needs). pmc.ncbi.nlm.nih.gov/articles/PMC11393286
- Alpha-lipoic acid — NIH PMC update on ALA & glucose metabolism; 600 mg/day for diabetic neuropathy. pmc.ncbi.nlm.nih.gov/articles/PMC9824456