Instinct
What it does, where it earns its keep, and an honest scorecard.
Instinct is a personal assistant you reach by text. You hand it something you'd rather not deal with - a reservation, a reply you're dreading, a purchase, a question that needs real research - and it does the work end to end, then reports back. It connects to the accounts you choose (email, calendar, files, chat), browses the real web on your behalf, remembers your preferences, and asks before it spends your money or speaks for you.
Ranked by how central each job is to the product, with an editorial value score (0-100). Scores are judgment calls about usefulness, not measured statistics.
| Use case | What it looks like | Value* |
|---|---|---|
| Scheduling & calendar | "Find 30 minutes with Sam this week." Instinct checks availability, coordinates, and books it. | 95 |
| Watching & reminding | "Tell me when she replies." Instinct keeps watch and wakes you at the right moment - no mental tabs left open. | 92 |
| Bookings & reservations | Restaurants, flights, rides. You give the constraints; Instinct searches live availability and books, with your confirmation before anything final. | 91 |
| Research with sources | "Compare the three options and tell me which to pick." You get a sourced brief, not a shrug - links included. | 90 |
| Email & message handling | Triage, summaries, and drafts in your voice across your inbox and chats. Nothing sends as you without your sign-off. | 88 |
| Shopping & orders | "Reorder the usual" or "find the best one under $80." Instinct compares, carts, and checks out - only after you approve the exact total. | 85 |
| Local picks | Restaurant and spot recommendations grounded in your taste and current hours, ratings, and location. | 84 |
| Documents & decks | Drafted docs, spreadsheets, and presentations built from your instructions - like this page. | 82 |
| Capability | In plain terms | Value* |
|---|---|---|
| Lives where you text | iMessage, WhatsApp, Slack, or the Instinct app. No new app to learn; you just text. | 93 |
| Works your accounts | With your permission, reads and acts across Gmail, Calendar, Drive, Slack, and more - current state, not stale guesses. | 90 |
| Drives a real browser | Operates websites with your saved logins: checkouts, bookings, forms, cancellations. | 89 |
| Multi-step follow-through | Keeps working after you walk away - watches for the reply, the opening, the price drop - then closes the loop. | 91 |
| Memory that compounds | Learns your preferences, people, and patterns, so the tenth request is faster than the first. | 87 |
| Guardrails where it counts | Confirms before spending money, sending as you, or anything you'd have to undo. | 94 |
The value isn't any single feature. It's that the small stuff stops piling up: the reservation gets made, the reply gets sent, the reminder fires, the research lands with sources. Each one is five to thirty minutes you don't spend and - more than that - a thing you stop carrying in your head. That's the proposition: hand it off, and it's handled.
* All scores are illustrative editorial judgments on a 0-100 scale, not measured data. Made for Omar by Instinct, September 2026.