Same photo, same words - two layouts that both keep Jack's rule: text never covers the people in the picture. Either can be switched on from the editor.
Soft pieces in sage, cream, and dusty rose - high necklines, full-length hems, photographed in real light.
Shop womenSoft pieces in sage, cream, and dusty rose - photographed in real light.
Shop womenText sits beside or below the photo, never on top of a face or a dress. If a photo is busy, the words move - not the other way around.
One clear place to go. Everything else waits its turn further down the page - calm over busy.
The hero photo loads first and alone, so the page feels instant. The current demo homepage weighs about 7 MB against 92 MB for the site Jack measured.
Headline, subline, button, and photo are all editable in the editor - with a live preview that shows exactly where the words will sit.
Honest note: design preview using the approved hero photo. Buttons are decorative here - not connected to the live store.