Being an omnichannel retailer is a willingness to let the sports user get the best possible experience, without boundaries between channels, without boundaries between stores.

You can't just limit yourself to your store to satisfy your sports user.

More and more retailers are omnichannel retailers. DECATHLON can't lag behind on this strategy.

At DECATHLON, we also want to make a difference with omnichannel retail Men & Women and our Products.

It's a key benefit when faced by platforms such as Amazon.

Even major players can cease to exist if they don't create a difference through omnichannel retailing:

• ToysRus didn't know how to make a difference with Amazon
• The American sports retail giant, Sports Authority, didn't know how to go digital.

Both didn't know how to make a difference with their Men & Women and omnichannel retailing.

作為全通路零售商，我們想要讓顧客獲得最佳的體驗，沒有通路限制，也不受實體店的時空地點限制。

你不能只把自己限縮在店內為顧客提供服務。

作為全通路零售商，我們想要讓顧客獲得最佳的體驗，沒有通路限制，也不受實體店的時空地點限制。

你不能只把自己限縮在店內為顧客提供服務。

有越來越多的零售業者成為全通路零售商。迪卡儂在這項策略上不能落後。

迪卡儂也希望透過全通路零售、目標客群和我們的商品造就差異化。

面對像亞馬遜這樣的平台時，這會是一大優點。

如果不能透過全通路零售創造差異，即使是大型零售商也可能不復存在：

• 玩具反斗城不知道如何在亞馬遜脫穎而出。
• 美國運動用品零售巨頭 Sports Authority 不知道如何數位化。

兩家業者都不知道如何透過他們的目標客群和全通路零售做出改變。